Wednesday, 19 January 2011

New Briefs: D&AD

Today we were set the new brief that was to chose from a list of briefs set by the D&AD competition. The briefs to choose from are ...

DISNEY - ANIMATION
CREATE A LEAD CHARACTER, WITH HEART AND OPTIMISM, FOR A NARRATIVE-DRIVEN COMEDY CARTOON

EON - DIGITAL DIRECT
ENGAGE GENERATION ‘Y’ IN A RELATIONSHIP WITH E.ON THAT CHAMPIONS NEW WAYS TO USE ENERGY IN THE HOME AND EMPOWERS THEM TO ENLIST OTHERS IN AN ENERGY REVOLUTION

TASCHEN - DIGITAL DESIGN
RE-DESIGN THE TASCHEN MAGAZINE FOR THE NEW BREED OF MULTIMEDIA TABLET DEVICES

DIESEL - ILLUSTRATION
CREATE AN ILLUSTRATED INTERPRETATION OF A MUSICAL TRACK THAT IS EXPERIENCED BY THE VIEWER IN AN UNCONVENTIONAL AND PIONEERING WAY

MCDONALDS - INTEGRATER COMMUNICATIONS
CREATE AN INTEGRATED CAMPAIGN THAT CELEBRATES THE INHERENT DEMOCRACY OF THE McDONALD’S BRAND

BBC - INTERACTIVE DESIGN
DESIGN A PLATFORM FOR THE BBC ARCHIVE THAT BRINGS TO LIFE ITS CULTURAL RICHES FOR AUDIENCES TO ENJOY NOW AND IN THE FUTURE.

HSBC - MOVING IMAGE
CREATE A SHORT FILM THAT COMMUNICATES THE UNIQUE AND POSITIVE BENEFITS OF THE ARCHITECTURAL AND ENVIRONMENTAL DESIGN IN MAGGIE’S CARE CENTRES

ANJOWIGGINS - OPEN GRAPHICS
CREATE A VIRAL MOVEMENT AMONGST DESIGNERS THAT UNBREAKABLY LINKS ARJOWIGGINS CREATIVE PAPERS WITH CREATIVITY AND THE CREATIVE DESIGN PROCESS

OXFAM - OPEN
PRESENT AN IDEA THAT ENGAGES SUPPORT FOR OXFAM BY TRIGGERING SHARED VALUES AND CONCERNS IN A WIDE RANGE OF PEOPLE

After looking deeper into these briefs I have narrowed it down to three briefs that interest me, these briefs are ...
  • TASCHEN - DIGITAL DESIGN
  • BBC - INTERACTIVE DESIGN
  • DIESEL - ILLUSTRATION

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