


I have also designed the back of the leaflet to further the promotion. I have done this by giving guidelines to how the competition works, what the AR marker and thats its an interactive expirence.
Then to further the competition I have added a section that says if you lose dont worry because if you submit your email address you could win a voucher. This will make buyers more interested in the new brand and gives Nike a chance to advertise and promote via email because once they have got their address they can keep sending them emails.