Augmented Reality

After researching the Hugo Boss example i have found hou how it was created. It used a technique called "Augmented Reality". This is currently moving over to the iphone platform with games that use the camera. i have has a go with basic code and icon but at the moment i cannot find a libary that works with mac. I am researching the above example to see if i can get this to work with an idea that i have developed

Processing Artists : Aaron Kobin

After going to OFFF and seeing data visualizations I was inspired staright away. But not knowing how they were created I automatically thought that they were created with a special effects program so I tried to create some data art with after effects. But when I started this project and found out that they were created using processing it made me want to learn as much as I can about processing as possible. What makes me like Aaron Kobin so much is that he can create such interesting pieces of art with just data. I am now going to look at his pieces of art and how they were created.

Flight Patterns – After coming up with the idea of creating this piece Kobin Worked with RLM and later Wired Magazine to retrieve data with high accuracy that showed the paths of each airplane over North America which was the able to be animated using processing. With this piece Kobin has received amazingly broad exposure, this includes National Science Foundation's First Place award for Scientific Visualization, screened at the Coachella Music Festival, and appeared in numerous magazines and television programs. The piece has also earned a place in the permanent collection at the Museum of Modern Art in New York.

New York Talk Exchange- With this piece Kobin asked asked AT&T to provide data on the way that New York City communicates with the rest of the world. Once the data was collected a number of visualizations was created to show the international city relationships to New York.

Visual Research : Hello Kitty Store

This piece of processing is aimed at both children and the parents who come in the store. It first works by photographing the customers as they come in the door, this must work by using lasers or triggers when they come in the door to take the photo, then frame it. The second part of the video shows and interactive display where children use a device that simulates a cursor for controlling the different elements to colour in the different parts of the outline drawing.

This is a cleaver way of keeping people in the store. This is because whatever way you look at this example while the kids might interact with the application the parents might be getting bored therefore while they are bored they might go round looking at products and might start buying them. The other way you can look at this example is while children play with the application they will probably like the products even more and therefore the parents will most likely end up buying them.

Visual Research : Smith & Smith, Spain

the embed has been disabled by user so Click Here to view the video on YouTube

This piece has got to be a much further developed piece that I have seen so far. The reason that I say this is because this is more of a website displayed in an touchscreen window display. I say this because looking at the features of the piece there are many buttons and tabs along with photos and information. Even thought I think this is the further developed piece I also think that you can put too much information into a piece. The reason that I say this is because looking at the display there are large pictures and large chunks of text. I think that it might have been better to keep the images and limit the text because I think that the viewer of this piece may look at how many sections there are and think it might just be easier to go in the shop and look at the products.

Visual Research : Hugo Boss

This piece has got to be the one that works the best. The reason that I say this is because watching the video of the interactive window display looks like it uses the same technology as QR readers on the iPhone to read the BOSS promotional cards and change how they look when you view them on the interactive screen.

Another reason that I find this interactive window display works well because it draws you into the store. This is because by activating the promotional cards outside you have to go inside to see if you have won a voucher. Therefore even if you haven’t won on your voucher BOSS has achieved what they set out to do and that was to get you in the shop. So if you haven’t won you are in the shop and you might like some of the products and therefore buy some and this would give BOSS a sale and they would of made some money for them, which is what they set to do in the first place.

This is why I find that this is this promotion the best because it has got you in the store to check if you have one and even if you haven’t one you are in the store.

Visual Research : Apple Store

This piece is not an interactive piece but more of a visual attention-grabbing piece. The reason that I say this is because if you own an iPhone you will notice the display and even though the icons are travelling fast you reconise symbols but not them all. It is a cleaver way of presenting the icons because it looks like a particle sequence presenting all the apps out there. Another cleaver way that the window is displayed is by using a model of an iPhone to select single apps to display and what the apps do.

This is a cleaver way of getting the attention of both current customers and new ones. The reason that I say this is because by using eye catching techniques to show a range of apps, the company is showing what is available to you ( that is if you have an iPhone or you want one).

Visual Research : Nike Footlocker

This piece of processing is aimed at people who want to interact with the window display, but it also works for people who just walk past the window. This window display works with sensor cameras, so that when people move past the sensors the leaves over the image of the shoe move so that the shoe can be seen. By looking at the video not many people interact with the display, but by watching the video it seems the higher the person in front of them the more of the background image is revealed. I think that if the amount of particles that move when people walk past was increased so more of the background image was shown people might pay more attention.

New Project : Open Source Software

Today I was set a new project where i need to create an interactive application for a new line of products from Nike called "Magic". This application needs to be created using Open Source Software. Therefore I need to start researching areas such as open source software, processing, and interactive applications

Conclusion

Looking back on this project I feel that I have developed my skills professionally. The reason that I think this is because I have worked for a client who has given us a brief to promote their product. Therefore this project has helped me develop my idea development, after effects skills and viral skills.

I also feel that I have learned very much how to create a viral. The reason that I think this is because being someone who had problems with ideas, this is because I developed so many ideas that would not work as a viral. The way in which this has provided me with learning material is because with my first ideas they were much along the line of advertising, where as after further research and idea development an idea not using the product as the main feature was created which was very much more viral than my previous ideas.

Working for a client it has given me experience in how I need to work when creating a viral. This is because working for a client I needed to think specifically how to include the aquapax without being too obvious, because being too obvious would have an advert feeling. Therefore by researching funny virals including water I come up with my idea of a practical joke including the aquapax. By doing this I broke away from the idea of keeping my viral closers to an advert. Also by working with a client they can have there input and suggest elements to include, as well as having there talk in the sequence weather they like certain parts or not. An example of this with my sequence I showed the client was that they thought the footage of my little brothers was not funny enough. Therefore I went and filmed some other people and replaced my brothers with my newly filmed footage. Another example of client input is the suggestion of adding a note to the end of the sequence saying “sorry about the shopping” to the footage of my dad.

Final Sequence

After taking the advice from the client and class mates I have done some further filming of my water prank, as well as adding the end note therefore this is my end result...

End Note Developed

After further filming i have also developed on the suggestion of adding a note at the end saying sorry about the shopping and this is how i want it to look.

First - Looking like torn paper

Second - Use a handwriting style font


Finally - Apply it to a freeze frame with the same animation style as my intro
And This is how it looks animated

Further Filming

I filmed a further two more pranks on people. My first one work and I got a very funny verbal and visual reaction, but my second reaction failed and the prank fell off the wall and broke the only carton I had left.

First One - Success

Second One - Fail

Comments Form Clients

The sequence I showed is the entery before this titled "Compleated Sequence Modified", and here are the comments I got for the sequence

• Scrap the little boys reaction
• Film some more and make them shorter
• End on the footage of your dad
• A tag to the end “sorry for the shopping dad”
• Like the scrap book style intro
• it’s a cleaver way to start the sequence so people know what’s happening

Therefore my plan is to scrap the little boys reaction, film more and make them shorter and finally add a note on the end of the sequence saying sorry to my dad about the shopping.

Compleated Sequence Modified

After looking at my introduction sequence I decided to modified it. The way in which I done this was by looking at my phrasing and I cut it down, then I merged steps of the process together and put two photos on each page. This is the result of my modification...