Visual Research : Hugo Boss

This piece has got to be the one that works the best. The reason that I say this is because watching the video of the interactive window display looks like it uses the same technology as QR readers on the iPhone to read the BOSS promotional cards and change how they look when you view them on the interactive screen.

Another reason that I find this interactive window display works well because it draws you into the store. This is because by activating the promotional cards outside you have to go inside to see if you have won a voucher. Therefore even if you haven’t won on your voucher BOSS has achieved what they set out to do and that was to get you in the shop. So if you haven’t won you are in the shop and you might like some of the products and therefore buy some and this would give BOSS a sale and they would of made some money for them, which is what they set to do in the first place.

This is why I find that this is this promotion the best because it has got you in the store to check if you have one and even if you haven’t one you are in the store.