Viral Research : BudTV - Swear Jar

This is a cleaver viral because it isn’t until you work out the hidden message you realise what the viral is advertising, but by then you are laughing by the humour of swearing. When you hear the swearing it is presented as beep’s to cover the bad language, I think that this adds to the humour and the viewing quality of the viral because the video is then letting the viewer use their imaginations to fill in the blanks when the characters are swearing. The humour is then developed further by using language that is suitable to broadcast then the character is told that it doesn’t count for the swear jar, therefore she lashes out by swearing adding further humour.