This is a successful viral because it shows how edited models are in adverts today. By starting the ad with someone who looks pale and tired gives the viewer an implication that models don’t look beautiful all the time. Another reason this viral is successful is due to its filming technique, this is either sped up film footage or frames/photos are used every time a significant change is made. This implies the amount of work it takes with a model just to create an advert, therefore giving the viewer an idea of what it takes and how edited beauty product ads are. Another successful element is that the viral doesn’t have the feel that its made by a massive corporation that is trying to get you to buy there products, but rather they are trying to make you feel better about yourself by finding your natural beauty through their charity workshop.
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