Viral Research : Stig Speed - TopGear.com viral

This is a viral that is promoting a element of the franchise that is top gear. The reason that it is successful is because its promoting the Top Gear website which is probably a part of the franchise that doesn’t get as much attention as the show. Therefore by not using the regular Clarkson, Hammond or May and using someone who has to have there name put up on screen it hooks you to keep watching to because of being curious. Then by using the stig you know its Top Gear and have the added humour of the stig not speaking, therefore he uses camera angels and camera movement to get his message across. Then the use of the editor speaking and facial movements to end the viral sends the message of what the stig is trying to say just in case the viewer doesn’t get the message.