Viral Research : Coca-Cola Happiness Machine

This viral is successful because it has elements that virals have. These elements include humour with the fact that it’s surprising the students with free coke and they hug the machine. Then there is the curiosity when the machine starts handing out objects such as flowers you think what will it be next which hooks the viewer to keep watching. Another element that is cleaver is the filming technique by using a surveillance and ammeter camera style. This is a cleaver way of marketing a drink because being a student myself going up to a vending machine and getting a drink I look at the selection even on a coke machine. By marketing this in America its encouraging student to choose coke due to the fact that this event will happen some ware else and there is a chance it will be your college (but a very small chance when you think of the size of America).